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When you’re ready to level up your company, career, or craft, but there’s not enough coffee in the world.

We craft stories, brands, and strategies for the people and companies you know.

Fig & Willow Collective, a boutique business and author strategy firm. Close-up of a woman with blonde hair, blue eyes, red lipstick, and feather earrings, in front of a dark green door.

Welcome to

Fig & Willow Collective, a boutique business and author strategy firm. The logo features the words 'FIG & WILLOW' with an elegant, cursive ampersand in between.
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Stop struggling to break the glass ceiling

You work hard and are freaking fabulous. We know it. Your mom knows it. So why isn’t your business, your career, your book, or your brand getting the visibility you deserve?

The answer is LEVERAGE. No matter how much energy, Instagram hours, or money you dish out, that feeling of spinning your wheels will continue without the right leverage.

The good news?

LEVERAGE is precisely what we excel at.

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WHO WE WORK WITH

  • Business owners & CEOs

  • Internationally bestselling authors

  • Brand new writers

  • Hollywood actors & producers

  • Educational institutions

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  • Athletes

  • Health industry professionals

  • New start-ups

  • Multi-million-dollar entrepreneurs

  • Marketing firms

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WHAT WE DO

  • Create Customized Brands

  • Train Clients on Optimizing Social Platforms & Algorithms

  • Strategize Expansive Business Plans, Career Focus, or Book Launches for Powerful Results

  • Story & Book Editing

  • Business Consultation & Development

  • Build Powerful Websites

  • Develop Cohesive Platforms

  • Write Queries, Proposals, & Press Releases

  • Handle Client Publicity

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Essentially? We specialize in strategy and storytelling that empower entrepreneurs, creatives, and corporate brands to stand apart and stand the test of time.

LET’S GET YOU STARTED

We’ve Helped Clients

Gold circular badge with black text that says "rank No 1 on Google". Fig & Willow Collective, a boutique business and author strategy firm.
A gold-colored circular badge with black text that reads "double their Profits." Fig & Willow Collective, a boutique business and author strategy firm.
Gold circular badge with black text that reads "experience 40-80% platform growth". Fig & Willow Collective, a boutique business and author strategy firm.
A gold circular badge with black text that reads 'land Big 5 publishing deals'. Fig & Willow Collective, a boutique business and author strategy firm.
Mary Weber and C.J. Redwine, bestselling authors and business strategists. Together they own The Writer's Sanctuary, The Teen Authors Institute, and Fig & Willow Collective, a boutique business and author strategy firm.

Founded by bestselling authors and seasoned strategists C.J. Redwine and Mary Weber, our collective specializes in turning vision into momentum through smart strategy, brand clarity, and growth-focused consulting.